Before the video premiered, Swift called 1989 her "first documented, official pop album." Swift has clearly shaken off the restraints of conforming to one genre and has moved on from her country roots. While it may not sound like what we're used to from Swift, it's hard to complain about a song this undeniably catchy. "Shake It Off" is an upbeat track, both in tempo and in meaning--it promotes being unapologetic about who you are, even if others criticize you for it.
In an homage to continual criticism over her dance moves, Swift boldly embraces and pokes fun at the hate in the "Shake It Off" video. We see her with twerking teenagers and a group of preppy cheerleaders; its made obvious that Swift does not fit in. If you're familiar with her 2009 video for "You Belong With Me", the not-fitting-in-with-the-cheerleaders plot should not come as a surprise. Sure, her dancing is played for laughs, but the bigger message is that--even though her sound is evolving--she is still the same "nerdy" T-Swift we all came to love five years ago. For all of those who've followed her rise from her country beginnings--don't worry--she still wears sneaker and is on the bleachers; she is the same awkwardly dancing Swift you know and love.