Canadian hip hop group Swollen Members (Madchild, Prevail, and Rob The Viking), hailing from Vancouver, British Columbia, pile on more zany, maniacal raps to hyper beats on their eleventh studio LP, Brand New Day. At the beginning of their music careers, specifically with their first few albums, they cultivated a more philosophical, underground sound with more sophisticated vocabularies and beats that were less in-your-face. As time passed and industry trends changed, they tended to put more emphasis on the more shocking qualities of their styles and less emphasis on the intelligence-charged, "back pack" qualities. Regardless of this fact, this Brand New Day album is packed with many great, witty rhymes. The difference is a shift in tone. Their recent power punches of violence raps and brash, harsh braggadocio seem here to stay for good. In other words, this album is focused primarily on the crew stomping their feet and explaining their wild exploits. An exception is the positive title track "Brand New Day," which harbors a bright outlook on the future and an appreciation of individuality. Hip hop is fortunate to have the Swollen Members in their fold. Plenty of rhyme treasures and a crazy ride ornament Brand New Day.