Swiftwick, a relativly new athletic sock brand, is quickly making its way to the top of the athletic sock heap. The market is brimming with socks advertising amazing benefits for runners, but very few live up to the standards they claim. Swiftwick is different.
I first discovered this brand at a race expo, bought a pair, then went to a store that carried them and bought six additional pairs. This brand not only met my expectations but far exceeded them.
According to the Swiftwick webpage, part of what makes the colorful line of Swiftwick socks so great is their built in compression features. Although I did notice the socks were snug when I first tried them on, I was pleasantly surprised by their compression benefits since they were extremely comfortable. In my mind, compression is typically synonymous with feeling shrink wrapped; however, these socks were not restrictive in any way.
In addition, the socks keep your feet comfortably dry due to the Olefin toe and heel. For more information about that technology, visit the Swiftwick website for details as it seems to be exclusive to the brand. Whatever it is, it's amazing!
I went out on a limb and wore these in a 70.3 Ironman event. I'm sure it goes without saying that an endurance event of that magnitude is a good test of any sock's actual performance. Surprisingly, the sock kept my feet cool and comfortable, I ended the race without a single blister, and my feet hardly ached at all by the end of the race. I could not have been more pleased.
Compared to the every day cotton sock you might pick up at Target, these socks are at the higher end of the sock price range. Around $10 - $15 per pair, these socks are definitely worth the investment. Consider this next comment proof of the quality of the sock - that pair I wore in my first 70.3 still looks like new and I plan to wear them in that exact race again at the end of this month.