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Stoli Launches Pristine Water Series' 'elit' - The Himalayan Edition

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elit - The Himalayan Edition

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For those partial to the belief that the best views in town are all located at higher elevations (Griffith, Skybar, ect.), they are in need of a visit to Petit Ermitage. This cozy West Hollywood hotel offers patrons the opportunity to gaze up at the Hollywood hills, fitted with Hollywood’s royalty atop its luscious green peaks, or the entirety of Downtown while relaxing poolside. The Ermitage’s Topanga-adjacent seclusion guarantees security from the chance tourist who wondering in to any number of the hotel’s private special events, such as Stoli’s launch party for their new product, elit, on 12/12/12.

A small crowd of LA’s tastemaking elite mingled in the bar and rooftop pool at the Ermitage and, despite misty weather, enjoyed four unique cocktail blends made from the premiere vodka, each embodying the essence of the Himalayas. After a seductive bartop dance by a snake dancer, TV Personality Billy Rancic [The Apprentice] gave an inspiring speech to the small crowd.

The exotic elegance of the Ermitage was in complete compliment to Stoli’s new spirit rarity. While searching for the purest water source available, the company found themselves at Langtang National Park in the heart of the Himalayas. There, inspiration was found for the first in the “elit pristine water series”, The Himalayan Edition.

The elit vodka itself is clear and slightly viscous with a complex taste. It is much smoother than the traditional vodka with a crisp taste to it and a subtly fruity aftertaste.

Aiming to achieve a landmark class of ultra-premium spirits, Stoli is only offering 300 bottles of the elit pristine water series for global distribution. The quest to find the world's most pristine water sources has led "With the launch of this first-of-its-kind, limited edition series, elit by Stolichnaya continues to raise the bar when it comes to providing superior quality, perfection, and taste," offers Val Mendeleev, CEO of SPI Group. "As a leader in the spirits industry, this is our way of providing our clients with exciting opportunities to treat their discerning taste buds."

The elit vodka bottle is housed in a one-of-a-kind handcrafted bottle made from the finest, hand-blown, superior-quality Bohemian glass available, which is sealed with the exquisite gold-plated decorative ice pick. Each bottle is housed in an individually numbered hand-made, walnut carved chest. They retail for $3,000 at select fin spirit stores.

As part of the unveiling of the elit pristine water series: The Himalayan Edition, elit by Stolichnaya has partnered with Oceana, the largest international organization working solely to protect the world's oceans. Gaining access to the most impeccably fresh water sources requires a unique partner and to celebrate, elit by Stolichnaya will be contributing towards the great projects that Oceana undertakes on behalf of the world's oceans, coinciding with the release of this first edition.

For more information about elit™ by Stolichnaya®, visit www.elitbystoli.com.

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