Social Media week ended in NYC on Friday. The panels, events and classes taught everything from content creation to using social media for governance. Live-streaming events allowed people to sit in their office or home and participate on-line when the weather was cold or getting out of the office was impossible. The best part for me was going to amazing venues that I'd never been to before.
I was attended some events such as the Loud & Clear panel at the Forbes Galleries. It was very hard to get to my seat as I was mesmerized by the drawings of Robert Forbes on display among other art work. The B2B panel was led by Meredith Kopit Levien, Chief Revenue Officer, Forbes and opened with a scene from the movie Contact. Panelists described how they used social media to the benefits of business. Ethan Hays, Search Director, gyro described the process of finding a community of ice chewers on social for a client that made ice. The other panelists, Maikel O’Hanlon, Director of Social Media Strategy, Horizon Media and Mark Howard, Senior Vice President, Digital Advertising Strategy at Forbes Media went on to say the best analytics tools are elbow grease and looking at what your audience is doing and where. LinkedIn was chosen as the best social platform for business. After a quick recharging off I went to my next panel at SoHo House.
Rock It: How to Drive Brand Awareness and Social Action Through Music Partnerships was an all-women led Panel with Marcie Allen – President at MAC Presents, Angela Sanfilippo – Superwoman at PunchTab, Lori Feldman – SVP Brand Partnerships & Music Licensing at Warner Bros. Records, Elizabeth Mitchell – Entertainment Industry Marketing & Events Manager, Global at Nokia moderated by Billboard’s Publisher, Tommy Page. They spoke about social allowing brands to leverage fans of music groups. Angela from Punchtab spoke about mobile bridging online & offline marketing efforts. Rock It panelists said success isn't just web impressions but also fan engagement and community creation around bands and brands. They also spoke about how the campaign between Nokia and GreenDay was extremely successful because it wasn't fake.
Cocktails where held at Soho House and after that the closing party for Social Media Week at Angle Orensanz Center, the oldest converted synagogue in New York. Drinks flowed and the music was hot to celebrate the end of a fantastic Social Media week in NYC. The meat pies at the closing party are my only complaint, they were gross thank gd I ate beforehand:)
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