In today's publishing environment it is critical for authors who choose the self-publishing or independent publishing route to understand the use of one of the most popular of social media tools; Twitter. Authors are forced to handle their own marketing and promotions in most cases, and most authors become totally overwhelmed when it comes to the various forms of social media.
Twitter is defined in Wikipedia as "an online social networking service and micro-blogging service that enables its users to send and read text-based posts of up to 140 characters known as tweets". In today's fast paced world it is a perfect mechanism for communicating with a potential audience of millions in an instant.
Social media experts and authors Renee' Groskreutz and Andi Reis have taken the Twitter maze and mapped it in such a way as to allow the reader to become comfortable with the service in a few short hours with their guide 15 twitter tips for Authors & Other Grownups. This publication is described as a back-to-basics, step-by-step handbook and tutorial that gives the digital newbie author, creative or small business owner both inspiration and preparation for marketing on Twitter. These author's have clearly written from the point of view of authors and business owners and have shared their knowledge offering tips for navigating the twitter-sphere!
Written with humor, insight, and enough details to have the novice comfortable in no time! 15 twitter tips is a highly recommended quick tutorial on marketing one's work using Twitter.