Most golf traditionalists have been slow to cross over to the “comfort” style of golf shoes; the footwear style that looks more natural on a tennis court or jogging trails than on golf course fairways.
A brand well known outside of golf – Skechers – is helping to change that trend. Dabbling in the golf industry with three different models, Skechers is starting to gain a toehold in the crowded golf shoe market.
Skechers USA, a 21-year-old, California-based company, is a billion-dollar global leader in the lifestyle footwear industry and a high-performance footwear brand. Skechers designs, develops and markets more than 3,000 styles for men, women and children.
The company’s early products were utility-style boots and skate shoes. It has since diversified to include thousands of athletic, casual and dress styles for men, women, and children including its three golf models: Skechers GOgolf, GOgolf Classic and GObionic Golf, its’ latest offering
Featuring the performance innovations found in Skechers’ running footwear, Skechers GObionic Golf is one of the lightest golf shoes available today, at 10.9 ounces in a men’s size 9.
Key elements of the shoe: Seamless Waterseal waterproof upper; GObionic Engineering uses nature-inspired organic design, allowing your foot to move more naturally; ResaGrip™ traction outsole; stabilizing heel panel with side S logo; soft fabric shoe lining for added comfort; flexible spikeless outsole.
You might not have ever owned a pair of Skechers but you probably have heard of the company. Celebrity product endorsees for Skechers collections include Dancing with the Stars host Brooke Burke-Charvet, singers Carrie Underwood and Christina Aguilera, former hockey great Wayne Gretsky, and legendary quarterback Joe Montana.
Suggested retail price starts at $110.