As the summer heat slowly engulfs the entire country, the thought of a cooling Slurpee® at the end of a long hot day is creeping into the minds of millions of Americans. With the mustache craze taking over party supplies, clothing, jewelry, candy, decals, at ‘stache bashes, in party photo booths, even on cars and baby pacifiers, it was only a matter of time before these awesome facial accessories showed up somewhere they actually make sense; your face!
This summer, mustaches have appeared on the end of Slurpee® drink straws, as the perfect accompaniment to this summer’s new, novelty 26-ounce refillable, plastic Mason jar mug, available exclusively at participating 7-Eleven® stores.
“Slurpee-lovers of all ages will have fun sporting their favorite ‘stache straw with a mason jar mug, and enjoying a Slurpee drink is all about fun and flavor,” said Laura Gordon, 7-Eleven vice president of brand innovation and marketing. “While everyone loves Slurpee drinks year-round, summertime is definitely Slurpee season. I suspect we will see lots of Slurpee mustache photos on Instagram, Facebook and Twitter (@slurpee or @7eleven)."
Retailing for 99 cents, the mustache straw comes in four styles and colors. The diameter of the straw is perfect for slurping up any sort of frozen concoction that helps you hang on, including the world famous Slurpee®.
“People in our office have unofficially named the four mustache styles,” Gordon said. “The British, the handlebar, the Hogan after wrestler Hulk Hogan, and the Swanson, as in Ron Swanson, a character on NBC’s “Parks and Recreation” sit-com series played by Nick Offerman. I think it will be interesting to see which mustaches sell best. Of course, people can buy all four to match their Slurpee moods or if they want to slurp incognito.”
The suggested retail price for the clear Mason jar mug with a colorful screw-top lid, a normal mustache free reusable straw and Slurpee® logo is $2.99. The retro-like cup also comes in four colors – blue, green, orange or pink. The first Slurpee comes free with purchase of the Mason jar mug, and refills are discounted.
With the NBA playoffs in full swing, the best flavor Slurpee® to fill your new mason jar mug with is Sprite Mix 6 by Lebron James, which has been described as the refreshing taste of Sprite with natural cherry and orange flavors.
Colorful, tongue-in-cheek 7-Eleven billboards in select markets feature a costumed man and animals sporting Slurpee ‘staches. The mustache straws and Mason jar mugs will be available at participating 7-Eleven stores during the summer while supplies last.
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