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Seth Godin's Linchpin

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Linchpin: are you indispensable?


Linchpins make a difference by leading and connecting in an indispensable way that creates value. Linchpins create work that is a gift which brings people together.

Become a Linchpin by fulfilling your potential. Reflect and discover what you can bring to the company and the world at large. Have a vision for yourself, engage with it, and bring your vision into fruition by rethinking how you do your job. Instead of playing the part of a pawn become the queen, the most powerful piece on the chess board by using your talents, creativity, and innovative outlook. Essentially, you are an artist with the genius to find a new way of getting things done. Make your vision something worth talking about.

Follow these steps to make your vision a reality.

  1. Sell what people will buy so people are forced to pay attention. Make your vision easy to promote so it will hit a critical mass market.
  2. Provide a unique interface between the organization's members, which requires emotional labor to lead and connect.
  3. Deliver unique creativity by providing contributions that are focused and insightful.
  4. Manage a situation/organization of great complexity in a way that provides clear judgement when creating navigational maps to solve problems.
  5. Lead customers to the organization/product. Recognize that marketing is interactive, fluid, and decentralized because everyone plays a part in promoting the company.
  6. Inspire staff by seeing past cynics, politics, and corporation red tape.
  7. Provide deep domain knowledge and posses decision-making strategies.
  8. Possess a unique talent/selling proposition that you choose to do and choose to give and can sell in your introductions when meeting new people.


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