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SAND: A new medium for kids of all ages

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Just when I thought I’d seen it all this holiday season, I spotted an advertisement for a new medium called SAND.

My first reaction was utter disbelief that Brookstone was actually selling sand.

But this is not sand, but SAND. It’s 98% sand, 2% polymer, which, according to Brookstone, means “100% fun.”

I must confess that I have no clue what polymer is, or why that 2% would elevate sand’s status from earthly to sublime. But I was curious, as it’s featured on both the front page of Brookstone’s catalogue AND front and center in my neighborhood brick and mortar store.

Brookstone describes SAND as "the packable, stretchable—and just incredible—stuff you’ll simply never put down." Here are its details, according to the Brookstone website:

• Special properties make it soft and stretchy;
• Won’t make a mess (sticks to itself but not to you);
• Never dries out;
• Non-toxic;
• For ages 5 and up; and
• Not for children under 3 years (not intended to be eaten).

SAND comes in two sizes; the large container ($19.99) holds 2.2 pounds of SAND; 
the small container ($14.99) holds 12 ounces of SAND (as of this writing, Brookstone’s online site is offering 2 12-ounce containers for $25). If you do purchase it, even the most mathematically challenged can quickly deduce that it makes much more sense to buy the large container.

I wanted to be skeptical. Truly, I did. But then I went to the store, and felt the SAND. It’s amazing. My brain exploded with synaptic firing over the creative possibilities.

A non-toxic, mess-free medium for kids ages five and up!

A cathartic toy for big people’s office desks!

The inspiration for diminutive sand castle competitions!

A chance to still enjoy the beach when the weather is foul!

Sometimes you think you’ve seen it all. And then something so (seemingly) simple and delightful comes along that it reduces you to childlike wonder and excitement. It reminds you how fun it is to create, with no other purpose than the joy of creation.

Think I’m kidding? Try your HAND at SAND.


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