Warning: this review may contain spoilers…
In the middle of the American desert, a group of people watch from afar (yet still part of the action) as a strange series of events unfold. A discarded car tire gains sentience and psychic abilities, rolling its way down the highway causing death and destruction in “his” wake.
Rubber is up there with the time travel/horror/comedy Detention in terms of surrealist imagery and ideas, though thankfully not as extreme as the latter’s case. Rubber does try to have a linear storytelling format, even if its logic takes huge leaps to get there, and takes its time to allow the film’s concept to sink in with the audience. As to who is meant to be the target audience is unclear since the film engages in breaking the fourth wall and haphazardly calling attention to itself as a movie; thus alienating casual viewers who aren’t used to such things. Especially disturbing is the film’s treatment of its in-universe “audience”, which may display any deep seeded hatred the director may have for the very people he makes movies for.
Bottom line: Rubber is for the hardcore cinema fan looking for a unique experience.
Look for this title and more at your local Blockbusters at 1300 South Pleasantburg Drive, 6 Hunts Bridge Road, and 3530 South Carolina 153.