Detroit has a rich history in the realms of Hip-Hop and urban music as a whole. From Motown to Eminem, Detroit is synonymous with soul music. With that being said, it is no surprise that local underground wordsmith Rob Doe would fashion his latest LP Eternal to challenge Hip-Hop as a whole. In a time where urban music lacks soul, Eternal is a hefty musical paradox for the modern urban music scene.
"Allow me to introduce y'all to your future" were the first lyrics Rob Doe blasts out over a south influenced 808 introduction. If his intro was the truly the intro to our futures, the bar he set would already out of reach for many of his peers.
Following a hot and heavy intro, he cools down with his lead-off single "Super Loud", a trippy ganja girly ode that would make for a top 40 competitor with a Juicy J feature. The next several songs maintain similar themes adopting a more mainstream sound while dropping pieces of lyricism hidden in mundane rap topics including weed, other guys' girls and status as a whole. Although songs become less favorable as the album progresses, it becomes more clear that Rob knows exactly what he is doing, as made evident in the album's transition. "Aye" where he perfectly blends his lyrical diversity with a 808 bounce friendly beat while spitting an pseudo-uninspired chorus that makes fun of swag rap, is followed by "Transitions of Sadness", a down-to-earth story that's just as sad as the title suggests.
The remainder of this 17-song album is a complete 180 from how he opened. Rob's production becomes more diverse and his lyrics become more introspective. He opens up his mind with thoughts of personal struggle, observation and visions of greatness. Ironic, yet refreshing, he includes the most honest pick up song "Can I", making it clear that he does not want a relationship, but he does want to spread the love (hint hint). He closes the album as strongly as he opened it with an ode to his home in Michigan featuring partner in rhyme Phokuzd.
Overall, Eternal is a pleasant surprise in Hip-Hop. Rob clearly put heavy thought into making the album live up to its name. Although a couple of the earlier songs in the album where less than replay-worthy, it is clear that Rob Doe is a man with a plan, and that he can adapt in any and every environment he is thrown into.