Last night, March 22, NBC Universal’s news program “Dateline” got a small bump in ratings by premiering Lady Gaga’s homemade music video for the ZEDD produced single “G.U.Y.” aka “Girl Under You.” A video for the song that sounds like “Love Game Part 2,” from the Mother Monster was long overdue. The pro-bulimia pop artist’s last video for “Do What U Want” with R. Kelly was axed by Interscope and locked away in an underground tomb somewhere. The new “G.U.Y.” video was obviously expensive and a mammoth undertaking for the ARTPOP singer’s directorial debut.
The video opens as massive crowds move away in droves from a fallen dark angel dying at the bottom of an ashen pit. The angel was left to die. The non-hit “Artpop” plays as Gaga the dark angel claws her way up and out of the hole. Being at the bottom of the pit is a metaphor perhaps for her personal and professional life hitting the lowest point ever. She is very dirty and with an arrow protruding from her chest. This arrow is to symbolize the music industry and the critics, attempting to destroy her career. Gaga begins on a journey through her ARTPOP version of the Catholic Church’s Stations of the Cross.
After the blackened and filthy Gaga angel overdramatically crawls to the entrance of a shiny new kingdom, she faints and dies outside its gates. The guards pick her up and rush her into the Hearst Castle. Queue the music! Now playing: “Venus.” Gaga is carried in as she stands erect with her arms out and forms her body into a cross shape while being whisked on through the Stations of the Cross.
I will say that the Hearst Castle is still a stunning work of art on its own. The cinematography features crisp colors and the property’s magnificent details. All filming is forever forbidden at the Hearst Castle, but Gaga and her parents somehow managed to pay off the property custodians and the state of California with more than a quarter of a million dollars. Read my previous article on the making of “G.U.Y.”
Once inside the gorgeous pool area, a dead and darkened Gaga angel is led into the waters by groups of the kingdom. This drowning rebirth scene is a missed opportunity for some intriguing camera work. The pivotal moment could have been much more artistically intense visually.
As the track “G.U.Y.” begins to play, Gaga is shown reborn, emerging in a white goddess costume, somewhat as Jesus did on the third day. Gaga lip-synchs, dances around, and listens to music played and sung by the Real Housewives of Beverly Hills as the kingdom celebrates. Andy Cohen even appears portraying a floating God as a Zeus in-the-sky image lip-synchs a short background lyric. The impression is awkward and strange. The ladies of #RHOBH looked uncomfortable and received zero close-ups. It was unclear why they were in the video, except to assume that Bravo TV invested in the project and will use this video and other footage for their summer promos. They are a part of pop culture, so we will just accept their brief and small appearances.
About this time, the cinematic display begins to go erratic and the story heads all over the place into an ultrafast editing frenzy. Gaga transforms from being a resurrected goddess light source into acting like an arrogant diva queen working black magic miracles. Ludicrously, Gaga brings Jesus, Gandhi and Michael Jackson back from the dead. She then starts a movement as a haughty harlot turning the castle upside down into Sodom and Gomorrah. She is adored by all of the sinners and pleasures herself on her bed nastily, just like an X-rated movie filmed in Chatsworth, California. Madonna has already done this successfully and more tastefully. We did not need to see a reductive reenactment. It seriously ruins the whole video for me. Twitter has been on fire with outrage over Gaga’s stealing from Madonna again.
“Every time I watch a @ladygaga video I remember she’s ripping off @Madonna. But her fans are too young to realize.” tweeted @TonedeathMusic.
Thanks to Gaga’s guidance from Anna Wintour and Donatella Versace, her styling is impeccable. She is on point and appears better put together than we’ve ever seen her. The dancing looks clean and crisp and is fun to watch, but nothing new or inventive.
The part of the video that really loses me is when she turns into a character from “The Matrix” and they go on some sort of heist. This section did not fit into the premise well, except that she was assimilating Keanu Reeves’ character Neo. Neo was considered “The One,” a Christ-like second coming. The music video ends with thousands of her newly formed minions dressed like “The Matrix’s” Mr. Anderson, going out into the world to spread her message and to do her evil dirty work.
It is quite disturbing that Gaga thinks she is both the second coming of Christ and the spawn of Satan at the same time. This is not the first time we’ve been exposed to blasphemy from her. Fervent Christian Katy Perry will no doubt, be upset again. She has been very vocal about Gaga’s use of blasphemy in her music videos before.
Katy Perry tweeted: “Using #blasphemy as entertainment is as cheap as a comedian telling a fart joke.”
Now is not the time to throw stones at Lady Gaga, as she desperately needs this project to be a success to help sell her LIVENATION concert tickets. We all know that she has been through enough pain and suffering with this album. God love her and God bless her! Lady Gaga's "G.U.Y." video receives 4 out of 5 stars because we love the Hearst Castle and she put in a lot of effort. Plus, the song is cute and you can dance to it!