If this year’s staging of the highly-touted Youth View Awards sounded oddly familiar to the 2013 edition, it did as several winners from last year’s show defended their respective honors on a largely entertaining show.
The National Indoor Centre played host to a somewhat revamped edition of the show Saturday night, including the addition of 44 nominees to 22 of the show’s 24 categories. In most cases, however, that tweak did little to sway the opinions of the young adults and teenagers who mainly vote for the show, given its focus around celebrating entertainers and media personalities they revere.
Performances were mostly lively throughout the night, with I-Octane’s in particular standing out, including a mixture of older and current hits in his set. Additionally, 17-year-old American singer, Zendaya was one of two special guests performing on the night, showcasing hits such as her breakout song, Replay, while another 17-year-old upstart, Samantha J performed her smash hit, Tight Up Skirt. But while performances were fresh and offered variety during the show, the awards results again followed trends set in past years.
Embattled superstar deejay, Vybz Kartel was one of those repeat winners, winning the Male Artist of The Year award for the second straight year. His main musical contributions throughout the past year include hits such as Georgina, Business and School, the latter encouraging young people not to give up an education for unneeded distractions.
Former collaborators, Konshens and Tifa also won big at the YVAs once more, with both winning Fashion Icon of the Year for their respective gender’s categories. Both also took home the Young, Hot and Hype awards. Otherwise, Tifa won Female Artist of the Year for the fifth year running following a year she pushed hits such as Got It Like That and Inside Me while Konshens won the Music Collaboration Award of the Year for the summer hit, Celebration (alongside Ding Dong, Christopher Martin and I-Octane).
Like the aforementioned Tifa, recently acclaimed Billboard star, Mystic Davis is a reigning five-time winner, having once again won Dancer of the Year after starring in various videos, particularly for Bumaye (Major Lazer and Busy Signal). Bambino retained his DJ of the Year title, show host Miss Kitty retained her Media Personality of the Year honor, Intense took home best show for the sixth time in seven years.
There were some new winners on the scene, however, as Reggae sensation, Chronixx snagged a pair or awards: Cultural Artist of the Year and Celebrity Role Model of the Year while Samantha J was named Breakout Celebrity of the Year. Additionally, Mavado took home the award for Local International Artist of the Year.