With the first single from its upcoming album, The Fray has given us a real winner. In contrast to the band’s earlier, more pop-ish music, which was more in the vein of bands like Coldplay, “Love Don’t Die” rocks out a bit.
Driven by singer Isaac Slade’s breathless vocals, The Fray lay down a groove that draws upon a sonic mixture of rockabilly swagger and gospel urgency. Yet in the background, you can also hear wordless backing vocals and chimes, which gives the song that extra aural oomph.
Lyrically, this is one of the smartest singles to come along in a while. It is so easy to say that actions speak louder words, which we all know is an overused cliché. But Slade says the same thing in a fresh, unique way.
If there is one thing, that's true
It's not what I say, it's what I do
And I say too much, yeah, that's true
So just listen to what I do
With “Love Don’t Die,” The Fray proves that real, honest-to-goodness love is still alive and well.