PowerICE™ is a new innovative way to hydrate and enhance the performance of your outdoor activities whether it’s climbing, mountain biking, trail running or hiking. It’s a different way to refuel by cooling the core body temperature while replenishing lost electrolytes. PowerICE is the Otter Pop with benefits.
PowerICE was developed four years ago by a group on the East Coast, but it didn’t gain attention until it was moved to Steamboat Springs, Colorado by a group of local entrepreneurs. The notoriety came as Steamboat is unique in that it’s home to over a dozen outdoor companies and numerous pro and Olympic level athletes. PowerICE knew what they were doing when they targeted these individuals.
As we all know, overheating our bodies can prove to be quite detrimental. Keeping yourself hydrated and nourished is vital when you’re training for that ultra-marathon or prepping for a summit on one of the world’s highest peaks. Studies have proven that the effects of cooling the core body temperature can increase performance in athletes. PowerICE can be consumed before, during and after strenuous activity. It replenishes lost electrolytes to your body, and it does so without any high fructose corn syrup, stimulants, artificial flavors and artificial colors. It’s gluten free, kosher and contains 100% of the daily vitamin C recommended for active lifestyles.
This year there were many states that were unusually hot during the summer, and Utah was one of them. We almost hit a record number of days that heated up to 100+ degrees, and it was almost unbearable to step foot outside and attempt outdoor activity. But it had to be done as I was training for an outdoor obstacle race course that was a half-marathon long with over 25+ obstacles. Hydration and refueling was constantly needed while training in high temps.
The first time I had one of the PowerICE bars, it was almost nostalgic as it reminded me of being a kid and having an Otter Pop or some frozen ice treat after a long day of playing. The added benefit to the PowerICE bar was how refreshed and replenished I felt after finishing it. I almost couldn’t consume it fast enough. It was really just what I needed, and I actually kept training a little longer after eating the PowerICE bar.
You can get replenishment and your nutrients from an energy bar, gels, or some other type of food bar, but with PowerICE, it feels like a nice reward, because you’re also cooling off your core body temperature, and you can’t help but to let out a big satisfying sigh after giving your body what it needs after working it hard.
This simple concept of a frozen hybrid of hydration and bar is brilliant. There is nothing like something cold and invigorating after extreme outdoor activity. PowerICE is absolutely recommended for your before, during and after playing or training outside. It’s an inexpensive way to get your core body temperature down, and the PowerICE bars taste great. It definitely never hurts to give your endurance and performance a little boost.