Beaujolais, a large wine region that is technically considered part of Burgundy in the North East of France. It is known for producing very light bodied, fruity style wines made from the Gamay grape variety. These wines are most often made to enjoy immediately and are rarely considered wines that will improve with long term cellaring.
This wine from highly respected producer Pardon et Fils comes from the Beaujolais Villages appellation which is considered to be in the middle tier of Beaujolais wines - it is considered higher quality than the standard Beaujolais AOC appellation wines, but lower quality than the wines from the designated Cru Beaujolais vineyards.
In the glass this wine is an almost perfect, perhaps slightly light, cherry red in color. It has an aroma of jube lollies with a hint of spice and the occasional vegetable like note. On the palate it is all pretty much cherries and other red berries with a decent amount of tannin as can be expected from this variety. A very easy drinking, no fuss, kind of wine that is one of the few red varieties that can be, and often is enjoyed chilled. Being such a light style of red wine it can pair well with a variety of dishes where perhaps a white wine would be the more traditional pairing, like chicken and even fish dishes. One great pairing suggested is smoked, or BBQ chicken.
It is true that being a 2010 vintage that this particular wine is considered past its prime as the producer recommends consumption within two years of release. However, there was nothing at all wrong with the wine at the time of writing and for a price of $9.99 per bottle from an independent liquor retailer the price is far from something to complain about. Based on the producers recommendations it would be worthwhile keeping an eye out for a more recent vintage where available.