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New school Bay Area flavor works to Iamsu!'s favor on 'Sincerely Yours'

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Sincerely Yours by Iamsu!


West Coast emcee Iamsu! tops the achievements of his mix tapes and collaborations with this debut studio album Sincerely Yours. The talented up and comer serves up lyrics of a hard worker with party sensibilities over creative, electro beats. The guest selection shows Su's roots and fair, pay-it-forward respectfulness in the game. He opens the door for Wiz Khalifa, 2 Chainz, Sage The Gemini, and members of the HBK Gang to bust verses after all of them gave him the opportunity to be featured on their albums. Too Short and E-40 as well as Su's ambitious, Bay Area, California style help to give the album regional flavor, and even though Su's youthful wisdom shines through, he still likes to sow his wild oats. His lyrical potential is partially overshadowed by the somewhat limited range of discussion topics, but all things considered, Sincerely Yours is still a nice hip hop album.