We are all in sales. We sell something everyday. Some of us won’t admit it. Some of us have less than a favorable view of sales as a profession. But we’re all selling. It may just be ourselves and our abilities. It could be our writing skills, our opinion, or [gasp] a product.
Much of the everyday fabric of our lives contains patterns and connections. In his first book, Split Second Choice: The Power of Attitude, Jim Winner (yes, that’s his real name) identifies significant patterns that influence every aspect of our lives. These patterns eventually become habits for us and often are followed with no conscious thought. They are interwoven into our daily routines and our personalities. Winner, a professional trainer for over thirty years, helps us to become aware of these patterns, take control of the behavior they cause, and find connections to the solutions that make these patterns work for us instead of against us. Winner is a man of dreams and goals, someone who has learned to deal with fear, and a mentor whose amazing career is convincing evidence that what he offers in this book is effective.
Philosopher William James proposed that when we see a bear approaching, we run. He says (and this is simplified) that we feel fear because we run, not just because we saw a bear. Winner builds his success pattern on a derivative of James’ bear theory – we can alter our lives by altering our attitudes of mind. Winner writes, “Many authors have written about how attitude makes the difference…” but that “…they leave us on our own for the most difficult part…” and “…they don’t really tell us how to control our attitude.” Split Second Choice explores the power of attitude and our personal obligation to control our own emotions. Winner encourages us to learn how to identify the decision point, make the right choice, and be successful in all our endeavors; then make a habit of the process.
Ninety-six pages long, written in workbook format, Split Second Choice takes barely more than an hour to read. It could be a reference that you consult for years to come which is why I wish it was available in hardcover. My own experiences in the self-help field have taught me that you cannot learn to ride a bicycle by reading a book, listening to a tape, or watching a video or webinar or podcast online. You learn to do by doing and this book is the recipe. The book, filled with flow charts, diagrams, and inspirational stories concludes with an indispensable chapter on dealing with frustration, something Winner says is as inevitable as ants at a picnic.
Split Second Choice is now available as an e-book and paperback at: Amazon.
James L. Winner lives in Baton Rouge, Louisiana with his wife, Margaret, and family. He is still active as a professional trainer and is also involved in real estate.
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