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More fun than a barrel of Monkees

A #1 hit record by the Archies was available in cereal boxes!
A #1 hit record by the Archies was available in cereal boxes!
Original Cover: Archie Comics, Calendar/RCA Records

Record single by The Archies: Sugar, Sugar (1969)


Here’s why this song should be in your collection!

“Sugar Sugar” (1969) by The Archies gave music mogul Don Kirshner an opportunity to work with a cartoon band rather than a live one.

After years of recording songs composed and performed by session artists (including Neil Diamond), The Monkees demanded creative control. Kirshner refused; in 1967 the two parties fired each other. When Archie Comics, Filmation, and CBS Network joined to produce The Archie Show in 1968, Kirshner was hired to produce the musical segments.

Sugar Sugar” sold over a million copies in record stores and cereal boxes (!). It reached #1 in the USA and nine other countries, spawned a collectible album, and inspired cover versions by artists like Wilson Pickett, Tina Turner, and Bob Marley. Kirshner went on to produce the TV show Rock Concert. He and Diamond are both Rock and Roll Hall of Fame inductees.

Andy Kim, who co-wrote “Sugar Sugar” and contributed vocals, scored a 1970s hit that enjoyed second life as a soundtrack for a car commercial (!!).

This song is available on compilations in CD and MP3 format from major vendors. Please consider purchasing it from a local independent record store.

Here’s an interesting fact!

The Monkees appeared in various lineups until the original quartet reunited to capitalize on Sixties music nostalgia. Michael Nesmith, Kirshner’s sharpest critic, became a wealthy man: first from Liquid Paper, the product his mother invented, and then from the media company he founded that became MTV (!!!).