The new book “Creative Confidence” will be listed on the New York Times bestseller list for the first time this weekend. Its charismatic authors, David and Tom Kelley, presented their ideas with an inspirational call to action at the Milken Institute in Santa Monica on Thursday, October 24. Their key message is a simple mantra: “Anything you do, you can do in an extraordinary way.”
David and Tom Kelley accumulated the expertise to write “Creative Confidence” as partners in the design firm called Ideo. Their success as creative partners also motivated them to learn more about the dynamics of creative teams. Their findings show there is still a future for creative individuals, but the importance of creative teams is growing.
The Kelley Brothers have also observed that talent is an asset, but passion and dedication can be just as effective in helping members of the creative community achieve their goals. The case studies that form the basis for “Creative Confidence” have shown that creativity is not a genetic trait and that everyone who is motivated can be creative at some endeavor.
Another important key to “Creative Confidence” is the second word of the book’s title, confidence. Many important institutions such as schools and traditional workplaces encourage standardization and condition many people to forget their creative sides. The Kelleys have found that failing and still continuing to pursue ultimate success is also an important mindset for creative confidence.
David Kelley suggested a few juggling lessons. Juggling looks like a creative challenge before you know how. But once you have mastered the skill and built confidence, you can create your own spin on juggling. Companies that want to achieve more creative environments can get closer to their goals a slightly different way. That is to support more “attachment points.” These are events and activities that augment the existing organization and put employees on the path to greater “Creative Confidence.”