Every lady has a favorite feature, and mine happen to be my eyes. It's for that reason that I'm very particular with the mascara I buy, not only for the look, but also because my eyes can be rather sensitive and I don't want to wear a mascara that's going to have them burning and watering within minutes.
I recently tried the Loveable Lash Mascara from BH Cosmetics, and I had a like – not love – reaction. According to the site, it has a “lengthening and volumizing formula infused with botanical humectants.” It also contains Jojoba, Aloe, and Panthenol, and is Paraben free. The mascara made my lashes a bit longer, and thanks to the true black color, darkened them as well. It went on smooth, didn't weigh down my eyes or feel heavy or overwhelming, and didn't clump or flake. Even through humid weather when many other mascaras have previously caused the makeup to gather under my eyes, the Loveable Lash Mascara stayed strong.
Although it states that it's “lengthening,” if you're looking for a product that makes you appear to have super long lashes, the Loveable Lash Mascara isn't for you, so I was a little disappointed in that regard. It allows for the more natural look with a very tiny bit of oomph.
At $4.50, however, you can't beat the price. It's also Made in the USA, which is always a good thing in my book.
Would I use the Loveable Lash Mascara from BH Cosmetics again? Yes, if I was going for a more subtle and natural overall look and/or it was a rainy day and I wanted to get through it without mascara streaking down my face.