In front of a great audience, Loren Ridinger and La La Anthony (two of the biggest names in the beauty industry) launched their Spring/Summer 2014 makeup collections, on February 6th, 2014 at the World Conference at American Airlines Arena.
Ridinger, Senior Vice President and creator of Motives, opened the conference spotlighting her highly successful Instagram initiative that led to the formation of the Motives Mavens. La La Anthony made an appearance to announce their new “Paparazzo Collezione” which was handpicked by these two amazing businesswomen.
When we asked La La Anthony why they picked our City of Miami for such an important beauty event. Anthony said: “Because Miami is sexy, the weather is perfect and simulated what Motive is for us. Even though I am from New York, where it is freezing right now, when you look at the new colors it feels like Spring-Summer already. That’s why Miami was the perfect place for this.”
More about Miami's best events, please visit Lissette Rondon's blog: www.miamifashionspotlight.net
Follow Lissette Rondon on Instagram @miafashionspot Twitter: @miafashionspot