I love trying new hair products, especially hair masks that I think are capable of repairing the rats nest that my hair has become from bleaching and dying it. But, I also don't like to waste money on products that have bad reviews. When I saw the bright pink tube glowing under the fluorescent Target lights, I had to pick it up and read it because I hadn't seen it before. I pulled out my phone and googled it to see if the new product had any reviews, but it was so new that I couldn't find a single one, so I decided to just buy it and try it out anyways. I wish I didn't. This 6.8 fl oz tube of L'oreal Color Vibrancy Instant Shock Treatment cost me around $7 and is supposed to be a "60 second deep nourishment, shine magnified, lightweight melting mask." I think I ended up buying it just cause it was pink and I liked the word "melt" in it, damn advertising. Anyways, this mask did nothing for my hair. It smells good at first too, but then it starts to smell super strong and chemically. It makes me think of the intense scent left in your hair after using most hair dyes. I have used it more than once, and have used to for 60 seconds and longer than 60 seconds. It feels nice when it is washing out of your hair, and I like that it feels light weight and is easy to rinse out. But, honestly this just made my hair look worse after. It felt dry and weighed down and it was super frizzy. Sure it was shiny, but that was probably from the mass amounts of silicones I just deposited in my hair. The verdict is, L'oreal's Color Vibrancy Instant Shock Treatment is not worth it. Save those hard earned pennies.