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Judging a book by its beautiful cover: Caru Skin Care Co. edition

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Caru Skin care Co.

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In a sea of beauty and skin products, it can prove difficult to stand out from competitors and sometimes it takes more than just a good product to separate you from the pack.

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A great example is Caru Skin Care Company, an up and coming beauty brand whose core mission has been to create products that are not only of high quality but are also ecologically sound. Launched in 2013 and based in Queens, New York, Caru Skin Care Co.’s products contain no artificial ingredients and are comprised of the purest botanical ingredients. The company’s tag line “Rooted in honesty” drives the team to transparently list every ingredient on its products and can also be found on their website.

Caru’s packaging, its most innovative feature in my opinion- is reminiscent of a chic Parisian parlor; each item embodies the delicate aesthetic which ties the line together beautifully. Soft pastel hues wrap the great smelling organic products which range from toners, to soaps, to moisturizers.

Outstanding players:

(1) Jojoba Oil Daytime moisturizer ($10.00): makes for a great natural facial moisturizer; the oil is non comedogenic (wont clog pores), it absorbs quickly into the skin without feeling greasy and its vitamin E ingredient makes for a great antioxidant.
(2) Lavender + Chamomile Facial Toner ($24.00): its chamomile component helps restore the skin’s PH while the lavender calms and soothes. While the strong smell from the bottle can take you off guard, the results are great looking and feeling skin. Tip: the toner also makes for a great “after sun” spray for those long beach days thanks to its healing properties.
(3) Peppermint Organic Soap ($9.00): first things first- the soap smells amazing, which gives it a great therapeutic quality. It’s gentle to the skin and leaves you feeling refreshed.

One of the greatest features of Caru’s biodegradable packaging is its various uses: it not only encases the product, but it is imbedded with a mixture of seeds that can be planted to grow wild flowers. How cool is that? You can plant the paper directly into a pot or even make seed bombs! Some of the flowers that might grow from the paper include: Forget-me-nots, Alyssum, Catchfly, Siberian wallflower, Baby blue eyes, and English daisy, to name a few. For instructions on how to make a flower bomb, click on the link.

Even their bottle labels are environmentally friendly- the adhesive labels are made out of stone paper which is nontoxic and less wasteful than the production of regular paper when comparing resource use, waste and energy consumption.

So if you’re in the market for great looking, great feeling and smelling, biodegradable, natural vegan skin products- Caru Skin Care Co. is a great option.

During the month of March- in celebration of the brand’s 1 year anniversary enjoy 15% off the entire store. Get to shopping! Visit their website here.

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