Last night, around 8 p.m. EST, John Gold finally released his music video for "Four Tier Morality" off his album, Arthur Unknown. Proving once again that indie and folk music will long stand the test of time, this music video was both creatively inspired and just really fun to watch.
We get a taste of true folk roots with Gold playing a banjo at the beginning accompanied with the song playing in the background. The banjo mixes beautifully with lightly distorted guitars, bass, and subtle drums that are intensely working to craft the foundation underneath this big hitter.
The song itself is super fun, for lack of a better word to describe it. Truly deep rooted in indie-rock tunes, John Gold really gives his all on this one. It's full of energy, a lot of energy, and that trickles down right into the music video itself. With minimalist shots of groups of people dancing, sweating, and having a good time, with Gold at the forefront singing his heart out and giving every ounce of himself to it.
Finally at the end, we come to one of the greatest things I've ever seen in a music video. Throughout part of the second half of the short song and video, we see Gold dressed in a leopard print (or cheetah print, we don't know our prints) dress, and it is hilarious. Right at the last second of the song, a random patron in the video punches him out and the camera follows him to his quick fall to the concrete. Fade to black, and you've got your video.
John Gold, all we can say is, thank you for being awesome. He's one hell of a musician, and if you haven't picked up Arthur Unknown yet, you should. It's our album pick of the week. You can stream it live here, and pick up a copy while you're at it to show your support.
You won't be disappointed. To say the least Arthur Unknown is filled with truly inspiring and deep tracks mixed with the fun and enthusiasm you'd come to expect from an indie artist. Too few of them are still out there, and doing it alone nonetheless. So get yourself out there, demand him for an NJ set, and pick up a copy to support this new musician.