It Hair Care will launch the Style & Enhance Collection, a line-up of high performance, all-weather resistant styling products later this year. This mass market, budget line boasts premium ingredients and proprietary technology like their trademarked Optical Brighteners. Designed as a results-driven line, each Style and Enhance product doubles as both a styling product and a restorative treatment. Abyssinian Oil runs throughout the line, and a propriety ingredient Pequi Oil is featured in the Super Shine Drops, which penetrates the hair shaft to tame frizz and mend split ends.
The Style & Enhance Collection includes products that stay on point with It Hair Care’s message of salon performance with a mass market price tag:
- Illuminator - Patented Optical Brighteners deliver unbeatable shine. Spray lightly over finished style for optimum shine. Technology has memory lock, so hair holds the shine over 72 hours.
- Surf Spray - Formulated with Abyssinian Oil and the trademarked Algae Triage Complex to create beach-like waves without the crunchy residue.
- 12-In-One Miracle Mist - Leave-in treatment to address hair health. Use as a detangler after hair washing, as well as an everyday leave-in repair treatment.
- Glitter Spray - Delivers gold shimmer and shine for hair and body. Spray lightly over skin and hair for a subtle golden sheen delivered via tiny gold sparkles.
- Abyssinian Gold Shine Drops - Shines, protects and restores with Abyssinian & Pequi Oils. Great for body and hair -- fast absorbing oil with an amazing fragrance.
I had the opportunity to try the Style & Enhance Collection for myself to review for Chicago Ethnic Hair Care readers. I used the Illuminator, 12-In-One Miracle, Glitter Spray, and Abyssinian Gold Shine Drops on my natural hair and skin.
The Illuminator does a wonderful job of providing flexible hold and shine. This product is perfect for finishing braided updos and holding pompadour styles.
The 12-In-One Miracle spray is great for use on damp hair before diffusing a wash and go style. It provides thermal protection for hair during blow drying.
The flecks of the Glitter Spray are fine enough to provide a light shimmer on the skin. This is body glitter all grown up.
The first ingredient in the Abyssinian Gold Shine Drops is mineral oil, so I opted to use it on my skin. It has other essential oils including bergamot, so it has a wonderful scent and seals in moisture all day.
Would you like to try It Hair Care’s Style & Enhance Collection? Share this article on Twitter and tweet @MargauxOnline for the chance to win a full size Mega Freeze Extreme Hold Hair Spray (7.75oz) and Surf Spray (5.1oz). Giveaway ends September 13, 2013 (11:59 PM CST). Visit It Hair Care’s website for more information about the Style & Enhance Collection.