Intel Retail Solution Division collaborating with Metro Group has created new and innovative concepts for a new promotional marketing era. With these super-powers working together, build back retail department store's sales, prevent over-stocked inventory, and merchandise shrinkage. Intel, a leader in computer technologies and devices and Metro Group, fourth largest retailer in the world, have combined both expertise and years of experience to offer 21st century solutions to an ageless dilemma. How can retailers be profitable in times of low revenues and maintain competitive yet affordable consumer good prices?
An article written by UHL in May 2012 called, “Inventory Distortion- A retailer's $800 billion global problem,” estimates an annual loss of profit to be $818 billion per year. Avoiding catastrophe, retailer owners are teaming up with business solutions, like Intel Solutions Division, to prevent this. As the costs of consumer goods have sky-rocketed more and more against the consumers, better and friendlier solutions are needed and can no longer be ignored. Customers. dis-satisfied with store's price markups, empty store shelves and retailers poor concerns for the welfare of their patrons, has left a bad taste in customer’s mouths. Intel has implemented their Active Management Technology(ATM) that allows retail owners to make price adjustment quickly and accurately and track out of stock items or mis-priced items. Other larger display monitors will be used to suggest customers of promotional brands that can be used daily and offer discounts or sale information. Here are some more popular companies with Intel's Solution Division services have created a more stimulating experience as well as more inter-action with their customers.
McCormick, a renowned leader of spices and flavored seasonings, uses an inter-active kiosk, powered by Intel's technology, draw attention to store shoppers of McCormick new seasoning brands. Designed to educate and promote their line of seasonings as well as perform aroma inter-action quizzes and demonstrate the use spices with cooking tips and preparation.
PepsiCo, a popular soft drink beverage company for generations, is now offering a new change to the Pepsi experience. A new state of the art vending machines using a large LCD display screen to bring “pop culture” right to the finger tips of customers. These Pepsi vending machines can promote up- coming block-buster movie trailers, the ability to purchase Pepsi merchandise online, promote new Pepsi products, new video games coming to market and even pass along a Pepsi drink to a loved one.
Costa Coffee, largest coffee maker in the United Kingdom has joined with Intel Solutions to produce a new and stimulation espresso vending machines. With a combination of technology, coffee aroma and a mounted display monitor, users can select from a almost endless amounts of beverage choices to choose from. As the machine prepares the customer's selection, the monitor will actually display the espresso being made through a video demonstration while blast a stimulating espresso scent is pumped out of the machine and into one's senses.
As companies such as Adidas, Suning, an electronic store chain and Betapond, a media application developers, have bonded together to bring the opportunity and means for retailers to profit with these new ideas. Be prepared to see in “not so far future” a campaign of touch screen monitors and sophisticated software applications being implemented though-out retail stores. Owners will reap the benefits of better revenues, smaller and less expensive store space, eliminate losses while bridge the gap between retail store profit lines and happy satisfied customers.
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Intel's Retail Solution Division website:
Metro Group website: http://www.metrogroup.de/internet/site/metrogroup/node/9251/len/index.html
McCormick website: http://www.mccormick.com/Spices101.aspx
Pepsi Co website: http://www.pepsico.com/
Costa Coffee website: http://www.costa.co.uk/
Adidas website: http://www.adidas.com/us/
Suning Electronic website: http://www.suning.com/
Betepond website: http://betapond.com/
Carnegie Mellon University website: http://www.cmu.edu/index.shtml