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If you don’t get iT you’re really missing out on fine beauty aids

iT is in for for summer beauty
iT is in for for summer beauty
Patti Pietschmann

The new iT collection


Have you checked out the latest iT has to offer? The company has created a virtual beauty junky in a candy store atmosphere with fabulous new brushes, eye liners, makeup and more.

Brush your makeup on with iT
Patti Pietschmann

Here’s a sampling of a few new items all personally tested by your LA Beauty Products Examiner, thanks to iT:

  • Confidence in a Concealer Duo, loving it, gives amazing coverage but still leaves a natural, healthy look, $35.
  • Bye Bye Redness™ is a red neutralizing and correcting cream that completely cancels redness in, $50.
  • Confidence in A Jar™ Bye Bye Under Eye Corrector lets you look as though you slept a good edight hours, $39.
  • Confidence in a Concealer™ Duo Full coverage, waterproof, yet moisturizing, concealer with anti-aging ingredients to combat flaws,$35.
  • CC+™ Lip Serum developed with plastic surgeons, brand new CC+™ Lip Serum Color-Correcting Liquid Creme Gloss is siso iT, $24.
  • CC+™ Veil Beauty Fluid Foundation SPF 50+Hydrating, Color-Correcting Cushion Compact. Your skin never looked this good except maybe after a facial orf surgery, $38.
  • Brow Power® Waterproof Perfector a 5-in-1 Powder Gel Pencil developed with Plastic Surgeons, Brow Power® draws you in, $24
  • Celebration Foundation® Illumination a full coverage anti-aging Illuminating foundation that takes just 30 seconds to hide the flaws, $35.
  • Eyelift In A Tube™ a secret weapon for bright eyes and beautiful skin, says, "You're iT,$29.
  • Tightliner™ 10-in-1 Dual-Ended Brush is a 10-in-1 Tightliner™ eyeliner brush delivers a precise, firm, even stroke, which is ideal for pefecting iT, $24.
  • Liner Love™Waterproof Anti-Aging Creme Gel Eyeliner that’s glides on for an amazing sexy look, $24.
  • CC+™ Radiance Ombré Bronzer I can’t tell how much I love this waterproof Anti-Aging Color Correcting Bronzing and you will, too.$34
  • Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum you will flip out over this and how it makes your skin look and feel, $38.
  • Hello Light™ Anti-Aging Luminizing Crème Stick that's formulated with anti-aging powerhouse ingredients including peptides, hyaluronic acid, $24
  • IT's Your Naturally Pretty Lip Duo, puckers you right up, $29.
  • No-Tug® Waterproof Gel Eyeliner, you won't believe you eyes, $22.
  • Tightline™ Full Lash Length Black Mascara Primer, prepare to be dazzled with this game changer in mascara and eyeliner technology, $24.
  • Naturally Pretty Matte Luxe Transforming Eyeshadow Palette, I died and went to beauty heaven, it has an amazing 14 luxe anti-aging silk-infused eye shadows, $42.
  • IT-O2 Ultra Repair Liquid Oxygen Foundation, it's like having an oxygen facial only faster and cheaper, $38.
  • YSBB™ Your Skin But Better™ CC Cream with SPF 50+, look tan without harmful rays and cover up any flaws, $38.
  • Bye Bye Under Eye® Corrector Concentrate is your 8 hours of sleep in a jar, $29.
  • Vitality Glow Anti-Aging Matte Bronzer, antiaging matte bronzer that delivers a face-perfecting vitality glow and airbrush effect, $34
  • Confidence in a Compact™ Duo, full-coverage anti-aging foundation with hydrolyzed collagen, peptides and drops of Light that fools 'em.

Here's to a beauty-filled summer of iT.

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