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If you don’t get iT you’re really missing out on fine beauty aids

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The new iT collection

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Have you checked out the latest iT has to offer? The company has created a virtual beauty junky in a candy store atmosphere with fabulous new brushes, eye liners, makeup and more.

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Here’s a sampling of a few new items all personally tested by your LA Beauty Products Examiner, thanks to iT:

  • Confidence in a Concealer Duo, loving it, gives amazing coverage but still leaves a natural, healthy look, $35.
  • Bye Bye Redness™ is a red neutralizing and correcting cream that completely cancels redness in, $50.
  • Confidence in A Jar™ Bye Bye Under Eye Corrector lets you look as though you slept a good edight hours, $39.
  • Confidence in a Concealer™ Duo Full coverage, waterproof, yet moisturizing, concealer with anti-aging ingredients to combat flaws,$35.
  • CC+™ Lip Serum developed with plastic surgeons, brand new CC+™ Lip Serum Color-Correcting Liquid Creme Gloss is siso iT, $24.
  • CC+™ Veil Beauty Fluid Foundation SPF 50+Hydrating, Color-Correcting Cushion Compact. Your skin never looked this good except maybe after a facial orf surgery, $38.
  • Brow Power® Waterproof Perfector a 5-in-1 Powder Gel Pencil developed with Plastic Surgeons, Brow Power® draws you in, $24
  • Celebration Foundation® Illumination a full coverage anti-aging Illuminating foundation that takes just 30 seconds to hide the flaws, $35.
  • Eyelift In A Tube™ a secret weapon for bright eyes and beautiful skin, says, "You're iT,$29.
  • Tightliner™ 10-in-1 Dual-Ended Brush is a 10-in-1 Tightliner™ eyeliner brush delivers a precise, firm, even stroke, which is ideal for pefecting iT, $24.
  • Liner Love™Waterproof Anti-Aging Creme Gel Eyeliner that’s glides on for an amazing sexy look, $24.
  • CC+™ Radiance Ombré Bronzer I can’t tell how much I love this waterproof Anti-Aging Color Correcting Bronzing and you will, too.$34
  • Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum you will flip out over this and how it makes your skin look and feel, $38.
  • Hello Light™ Anti-Aging Luminizing Crème Stick that's formulated with anti-aging powerhouse ingredients including peptides, hyaluronic acid, $24
  • IT's Your Naturally Pretty Lip Duo, puckers you right up, $29.
  • No-Tug® Waterproof Gel Eyeliner, you won't believe you eyes, $22.
  • Tightline™ Full Lash Length Black Mascara Primer, prepare to be dazzled with this game changer in mascara and eyeliner technology, $24.
  • Naturally Pretty Matte Luxe Transforming Eyeshadow Palette, I died and went to beauty heaven, it has an amazing 14 luxe anti-aging silk-infused eye shadows, $42.
  • IT-O2 Ultra Repair Liquid Oxygen Foundation, it's like having an oxygen facial only faster and cheaper, $38.
  • YSBB™ Your Skin But Better™ CC Cream with SPF 50+, look tan without harmful rays and cover up any flaws, $38.
  • Bye Bye Under Eye® Corrector Concentrate is your 8 hours of sleep in a jar, $29.
  • Vitality Glow Anti-Aging Matte Bronzer, antiaging matte bronzer that delivers a face-perfecting vitality glow and airbrush effect, $34
  • Confidence in a Compact™ Duo, full-coverage anti-aging foundation with hydrolyzed collagen, peptides and drops of Light that fools 'em.

Here's to a beauty-filled summer of iT.

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