Social media marketing has made a multitude of strides and is still ever-changing, but ever since the April 2010 release of The Zen of Social Media Marketing (BenBella Books) social media marketers have been provided a serious leg-up in their A-game.
Zen best-selling author, Entrepreneur and FastCompany darling Shama Kabani said of the 2012 edition that “Content is the cornerstone of all marketing.” She stays true to that in the 2013 edition, released January 1st. This time around, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, Third Edition goes into even greater detail about social media, spending more time with SEO and Google+, as well as blogging and the importance of video. Kabani thoroughly delivers the ins and outs down to the do’s and don’ts social medium by social medium.
Regardless if you’re a beginner or advanced, Zen has something for everyone.
Zen digs deeper into SEO this time around, and breaks down what it means for website traffic, specifically carving away all the fat through the AHA! Zen Moments throughout the book. From persistent reminders of using keywords in Google+ profiles (a la LinkedIn), to the benefits of utilizing Google+ through Google Chrome (an extension can be installed to keep your Google stream in real-time is one of many golden nuggets), a great deal of care has gone into Zen in its teaching and supporting business marketing initiatives.
Though a lot of the content provided is updated, Kabani delivers a pretty hefty upgrade, presenting SEO as non-threatening and approachable as possible for marketers struggling with targeting their desired audience.
Nodding at what video will mean for marketing in 2013, Kabani dedicates a chapter to YouTube and the overall significance of video marketing:
- Brevity cannot be emphasized enough (the percentage of dropped viewership rises the longer the video);
- What metadata means to search rankings;
- What podcasts mean to growing a community.
These are fractions of the necessary ground Kabani manages to cover. Zen also offers opinions on necessary equipment to guarantee quality sound and video, but emphasizes the final decision is the marketer’s who should trust their own definition of quality.
Zen concludes in offering several successful case studies written in a conversational tone while casually emphasizing “here’s how I did it, now you can, too.” Zen can be a proven resource for any marketer’s professional development.