It is well known throughout the nation that October is National Breast Cancer Awareness Month. The signature pink ribbons can be seen almost everyone, from the sweatbands of NFL players to personal care products on grocery store shelves. Last night, the emblematic pink ribbon and the struggle it symbolizes made its presence on the fashion runway. Sassy Cat Promotions, partnered with the SC Oncology Association and the Palmetto Health Foundation, held Hairwalk: The Movement, a hair and fashion show charged with increasing awareness about breast cancer and raising $50,0000 to help uninsured and underinsured cancer patients seek and obtain treatment.
Hairwalk was held at the Columbia Metropolitan Convention Center and welcomed guests of all ages and backgrounds, all there for one cause--to support the fight against breast cancer. The runway show consisted of looks from major stores like Macy's, Bebe, and Cato's, and other emerging designers, like Sergio Hudson and Beyond Bold Creationz. The show also featured a hair show and competition that highlighted the skills of local hair students. The winning school was Le Grand Institute of Cosmetology. The main event of the evening was watching breast cancer survivors strut up and down the runway to be recognized and celebrated for having beat cancer.