Here in the motor city, people have always been hard working, but over the decades, even Detroiters have come to realize that working harder is not always working smarter. The same can be said about your social media marketing as a business owner. Your goal, is to develop a deeper and longer lasting relationship with your customers. Positioning your brand, monitoring your brand, and engaging with the followers of your brand, whether it be on Twitter, Facebook, LinkedIn, Youtube, Google+, or any of the countless other sites, can be very time consuming and involves more than just setting up a profile and leaving it alone; that's why every social media manager should use Google Reader!
Google Reader is a great social media tool that can serve a couple of different purposes; like subscribing to your favorite website’s RSS feed, monitoring your brand by subscribing to the alerts feed using Google Alerts.
So how does Google Reader work? you ask… First you must have a Google email address to use this service and don’t worry it is free to sign up! Once that is done you can log in to your Google Reader and begin searching for the topics or specific websites or blogs that you would like to subscribe to. That’s it!
Here's how Reader will make your social media life easier:
1. Subscribing to Feeds is a phenomenal way to stay on top of the latest news in your niche. By subscribing to a website’s feed it eliminates the need to scourer the Internet, doing separate google searches to find the info you want. With Google Reader, it is delivered straight to you as it happens. No matter whether you’re in the office, on the road, on your laptop, cell phone or tablet, as long as you have a data connection with Internet access you can have the RSS feeds delivered directly to all of your devices.
2. Monitoring: This tool is great for searching in specific areas to find what people are saying about you, good or bad, and this allows you to extinguish the fire by responding to concerns and complaints, or fan the fire by helping to spread the good news about your company. For instance you can search all of the posts on Twitter to see what people have tweeted about you and how often. This is a great way to monitor your brand and make sure the correct image of your company is being circulated around the world wide web.
3. Finally, business owners need to have interest outside of their own business and with google reader you can search a plethora of topics to read and share with your personal followers. So, if you want to subscribe to a blog about Cute little kittens, you can do that! It’s ok; this is a judge free zone.