Golf Pride has been the leading grip company in golf since grips were first put onto clubs. According to the company, approximately 80 percent of all PGA Tour players use Golf Pride grips on their clubs. And they aren’t paid one cent to do so.
What does No.1 in the grips market do to keep that ranking?
“We are always trying different things in manufacturing process to affect the weight and feel of the grips,” said Bruce Miller, Vice-President of Marketing at Golf Pride. “It continues to astound me what they come up with.”
Latest and greatest is the New Decade MultiCompound. This innovative hybrid grip fuses the positive performance of rubber and cord for an exciting new look and feel.
This Golf Pride model is the Featured Product this week of the International Network of Golf, based in Lake Mary, FL. ING is a media-based, non-profit networking organization.
The MultiCompound boasts Golf Pride’s exclusive black Velvet Cord in the upper hand area for firm all-weather control, and a soft rubber material in the lower hand for ultimate control and responsiveness.
Another new offering is the Niion, appropriately named for its bold colors. The grip does more than look good, however. It performs, with a 3-D hexagonal design in key gripping areas.