Footaction's website offers shoppers something the other sports apparel retailers cannot, a page of models dressed in wardrobe combinations that can be purchased on the site. It is called the Lookbook and it comes out every month with an array of combinations from casual to social. There are almost 100 in total and once a customer clicks on a specific look, they can purchase the entire combination or the individual piece. Not only that, the customer can pick from other colors available if, by chance, they aren't satisified with that particular color. None of the other major retailers (Champs Sports, Footlocker) have this feature and it will save men a lot of time in the fitting room at the mall in trying to put together an outfit. The Footaction store has many different fashion companies (Levi's, SouthPole, Addidas, Trukfit) and features new labels like Civil Regime. A customer can mix and match wardrobe pieces according to texture and color to produce a great outfit for business or pleasure.
These pieces also can be put together with staple items like white, blue or black dress shirts, flat front trousers (khakis), sportsjackets/blazers and dress shoes to pop the outfit with color and give the wearer comfort. The tropical climate of South Florida also demands apparel that "breathes" so outfits need to think outside the normal definitions of classic pieces. For example, Look No. 68 is Ecko Unlimited Bowery Classic pants paired with a Levi's Classic Trucker jacket. With a classic, pointed collar dress shirt and dress shoes, this could be worn to work. The jean jacket can be changed from black to a denim blue and the caramel khaki color on the pants can be changed to black. The Lookbook helps prevent men venturing to the malls to buy one piece at a time and get lured into promotional trend items by eager salespeople. It allows the man to actually "shop" and develop his sense of style.
Check out the Lookbook for July: http://www.footaction.com/the-looks/#