Quite recently, San Francisco-based Argoz released a new series of socks and I just happen to have a review ready to go because I think it is important that you are kept apprised of such matters. Instead of your basic cotton and spandex combination that can be found in the Argoz Classic collection, this new line, named Primo, is raising the bar. The Primo line, which is made from Italian Merino wool consists of the following:
- Get Lucky – Moss Green, Charcoal Heather, Ivory, Forest Heather with Gold Overcheck
- After Midnight – Navy Heather, Sky Blue, Midnight Navy, Grey Heather with White Overcheck
- Black Tie – Black, Charcoal Heather, Grey Heather, Steel with White Overcheck
- Mr. Decker – Brown Heather, Burnt Orange, Chocolate, Camel Heather with Ivory Overcheck
This new line of socks is touted as the brand’s “superior dress collection.” Each pair features their signature embroidered logo, hand-linked toe, and a perfectly tailored fit. The colors they’ve chosen for the Primo line are considerably more subdued than some of their other socks, but they are no less fun - it’s kind of like the difference between childs play and adult play - both are fun, but for totally different reasons.
Here’s the nitty-gritty on the new Primos:
The fit, though a bit tight, and perhaps a little stiff at first, relaxes nicely once the foot settles in. You definitely will want to pay attention to the sizing when placing an order for these bad-boys. The finish, much like everything else about the Primo line, is a cut above. The yarn is fine and smooth, the toe seam is sock perfection, and the colors are muted thanks to some subtle heathering in the pattern.
The overall look and feel of these socks boils down to equal parts polished professional and fun-loving merry-maker. Though they are meant to be a bit dressier than some of the other socks in their lineup, I rock them with shorts all the time and I think they look great. One note of caution, though: These socks are made from WOOL and therefore must be laundered accordingly. In the month, or so, that I’ve been wearing the Primos, I have only washed them in the “hand washables” cycle, after which I shape them then hang them to dry. Luckily, Merino dries very quickly so you don’t have to endure a bunch of wet socks draped over the backs of your kitchen chairs for too long.
For more information or to buy some of these fine socks, go to Argoz.com
**Full disclosure: These socks were provided at no cost for the purpose of testing/reviewing. To think otherwise would be silly.