UNCL is the contemporary men’s comfort line that proves laid-back clothes can still carry a strong personal style. Manufactured in the heart of Los Angeles, UNCL pants, t-shirts and hoodies are made from intricate and luxurious fabric blends that offer exceptional comfort. USC football player Ahmed Mokhtar founded UNCL in 2009. As student athletes, Mokhtar and his teammates found themselves living in sweats and t-shirts, and were frustrated with the unoriginal options they had to choose from. It was through this hole in the market that the idea for UNCL was born. Mokhtar found his passion creating a line that gives men comfortable clothes they feel and look good wearing. What started, as a personal project quickly became the talk of the USC campus. Today it’s one of the most unique men’s brands on the market. From top athletes to everyday men across the country, customers love that UNCL fits seamlessly into their lives from the moment they put it on. Whether staying in the neighborhood for a casual dinner or at home for date night, UNCL items are made for everyday moments.
There are many luxury and contemporary brands that have casual clothing in their collection, but none have a focus the way UNCL does. Not necessarily heavy on style but still stylish enough to make waves UNCL wants to make casual hoodies, sweat pants, relax tees etc. more than what you wear to the grocery store or laundry mat, but more something you can wear to the movies, on a date or a lounge bar. UNCL fills the void that Champion, LRG, Versace or even Nike left empty. We can be comfortable, stylish and still feel like a million bucks without sacrificing anything. UNCL has already made its way through the athlete circuit with guys like Reggie Bush, Ne-Yo, Kyle Rudolph and Jason Pierre-Paul rocking their UNCL, even those athletes under contract cant help themselves from putting on a UNCL hoodie.
I had the honor of meeting Ahmed and his partner Bijan for lunch in NYC and one of the things I took away from that meeting was their drive and dedication. These guys are focus on being what Under Armor is for athletic wear, they wanted to be the ‘It’ brand for all things casual luxury/contemporary. Right now UNCL is only available for men but a women’s line is in the works.
Currently, UNCL can be found online at http://www.frshuncl.com and this fall they will also be at select Bloomingdales and Nordstrom locations throughout the country. Follow UNCL on twitter and Facebook.