When singer Trey Songz became the face of Rocawear products, it was a win-win. The way his fans view him on screen is the exact same way he comes across in person -- sexy, charismatic, warm, confident and playful. And he looks exactly like his ads.
But when it comes to charm and magnetism, co-founder Shawn "Jay Z" Carter may top him. Put these two together and you have a winning team. (The other co-founder of Rocawear is former businessman Dame Dash who is no longer with the company.)
While the Rocawear clothing line shows off Trey Songz's modeling side, the bigger test was whether the Evolution cologne would match both of their reputations. It does.
The top notes include mandarin, mango, rhubarb and rum. The middle notes are coffee, incense and nutmeg. The base notes are woods, amber, tonka bean and musk.
As mentioned in Mariah Carey's Dreams perfume, it's difficult to find a fragrance that doesn't smell like a bunch of others and one worth buying. It's one thing to purchase a product because of the artist. Autographs, photos, CDs and posters are items to collect and put away. But wearing something on your person, such as clothes, is another. The bar raises even higher to voluntarily be an aromatic presentation of a brand or person. No matter how hot an artist is, if the fragrance doesn't smell like something I want people to inhale on me or on anyone within a few feet of me, it gets no love.
But Evolution quickly climbed its way to my top five even if both artists weren't attached to the cologne. It's one of my top five favorite men's colognes.*
The perk of this fragrance is while it does have that musky scent that lets you know a man just walked into the room, the subtle notes play a major role in the reason why this cologne gets such high praise. The cologne test that wins me over every time is if a guy wears a cologne, I hug him and want to do a double hug.
Evolution passes the double hug and steps the bar up to a cuddle.
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