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DVD review: Joy Ride 3: Roadkill: A blasphemous exploitation of the original

Joy Ride 3 Roadkill

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Direct to video movies have become more and more commonplace within the modern movie making since the increase in the popularity of DVDs and their immense effect on the movie industry. Now more than ever before, studios look to capitalize on buyers. The movie industry is constantly looking for ways to reel audiences in and now as never before direct to video movie is an extremely profitable venue. Filmmakers often look to make a sequel from an existing property because of its pre-existing fan base. Joy Ride 2 made over $1.4 million dollars; it was only a matter of time before someone decided to attempt to cash in on Rusty Nail again.
Joy Ride 3: Road Kill is a putrid, ravaging abomination that pillages and plunders a good concept in the process of exploiting the devotion of the fan following that the success of its predecessors created. It’s a direct to video ravaging that transforms what was a good suspense film into a just another less than average blood and guts gore fest. The movie stars Ken Kirzinger (Wrong Turn 2), Jesse Hutch (12 Rounds 2: Reloaded), Ben Hollingsworth (Diary of a Wimpy Kid: Rodrick Rules), Gianpaolo Venuta (The Words), Jake Manley (Love, Rosie), Kirsten Prout (The Twilight Saga: Eclipse), and Leela Savasta (This Means War).
"Rusty nail" is back. Everyone’s favorite psycho trucker returns for more carnage, mayhem, and the subtraction in the number of young people on the highway for everyone’s entertainment. Joy Ride 3: Road Kill (J3) returns the trucker who has been killing teens on the now famous highway, Route 17: slaughter alley. J3 is based on the characters created by J.J. Abrams and Clay Tarver. It was released on June 17, 2014. This is the third film to feature the deranged truck driver, it was preceded by Joy Ride (2001) and Joy Ride 2: Dead Ahead (2008).
This new addition is all about blood, killing, and lots of it. The film is far more brutal than the first two. In this version, Rusty is strictly a killer. The other version, Rusty was more about the stalking and the sick pleasure that he derived from placing his victims in harm’s way then killing them. This version it quickly eliminates the suspense factor and increases the carnage right off the back. Joy Ride 3 is the first version to actually show the demented trucker outside of the truck and his face. J3 is far more focused on trying to be creative with the way that Rusty tortures and kills his victims. If nothing else, Joy Ride 3 is very creative with the murderous methods that are used to kill the characters.
This pillaging catastrophe is comprised of a cast of unknowns. It’s what has become commonplace in most of these direct to video sequels. Ken Kirzinger does a decent job as Rusty Nail. He isn’t any better or worse than the previous two actors to take on the character. Kirzinger’s “Rusty” is far more hands on than the previous two men to play the part. This version of “Rusty Nail” fills like a Freddy Kruger rip off as he tries to have some witty, sarcastic dialogue as he dismembers his victims.
Joy Ride 3: Road Kill is a pathetic travesty that attempts to squeeze a few dollars out of movie lovers. J3 is nothing more than a rip off of what made the original enjoyable. The newest addition to the Joy Ride series of films turns a good suspense flick into exactly what is wrong with modern horror, it reduces the suspense factor as it becomes just another torture movie and a blood and guts gore fest. The gore is way up as the film really focuses on the killing and not the stalking as the original and its successor did. This film is just a shell of that. With the exception of some creative killing, Joy Ride 3: Road Kill doesn’t offer much. Steer clear, way clear!