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Disney's Memory Maker: making unlimited memories for $149 (if you prepurchase)

New Service

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Walt Disney World has launched Memory Maker, a service touted to allow you to purchase unlimited digital photos taken at the parks.

You have to associate your photos with the My Disney experience account (or app) to access all the photos.

The catch? The package is $149 if you purchase in advance at least three days before your visit.

Otherwise the on-site purchase price is $199.

Ouch!

This service is not for the budget traveler nor for the family that's minding expenditures carefully.

In fact, for the full purchase cost you may want to invest in an inexpensive digital camera at Wal-Mart, Target, or local drugstore.

You can reuse the camera over and over.

You have to hand it to Disney though for creating something inventive and pushing a product that other theme parks have not dared to venture into (yet).

Too bad, however, that the service comes at such a steep price.