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Crown Royal celebrates 75 years of excellence with a limited blend 'Monarch'

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Crown Royal Monarch


In 1939 the Royal Couple, King George VI and Queen Elizabeth, made history when they became the first reigning monarchs to journey across North America, traveling the vast distance by train. Upon hearing the historic news, a Canadian entrepreneur set out to craft a whisky suited for the pair. With perfection on his mind, he sampled over 600 blends and reviewed hundreds of different types of glass, labels and caps, before cloaking the final product in a purple bag to represent the purple robe of royalty and, fittingly, calling the whisky blend Crown Royal. The train carrying the couple was stocked with 10 cases of the exquisite blend. Rumors of the unrivaled Canadian Whisky quickly spread and Crown Royal was officially born.

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75 years later, Master Blender Andrew MacKay has created an exceptionally smooth limited edition whisky to commemorate the brand’s monumental anniversary and celebrate the illustrious Crown Royal blending tradition. Crown Royal Monarch 75th Anniversary Blend combines hand-picked whiskies from the brand’s extensive stock, including a special whisky from the historic Coffey rye still, residing in Gimli, Manitoba Canada.

Crown Royal Monarch 75th Anniversary Blend is encased in a regal gold and silver carton with a magnetic enclosure. The unique silver embroidered bag with gold accents is a variation on the purple bag consumers have grown to know and love. The elegant bottle, which is taller and broader than Crown Royal Deluxe, displays etched detailing and a unique gold crown cap.

Best enjoyed neat or on the rocks, Crown Royal Monarch 75th Anniversary Blend is 80 proof and will be sold at a suggested retail price of $75 for a 750 ml bottle. The brand will release a limited amount of bottles of Crown Royal Monarch 75th Anniversary Blend, each of which will be individually numbered.

Unlike the Crown Royal XO, the Monarch is a bit sweeter and richer in taste and the wallet. It has a longer finish than the XO but this is not a bad thing. Again all pallets are different what taste great from me can be bad for you. In comparing the Monarch and XO, I would prefer the XO due to the fact that the XO is a bit smokier and I prefer more smoke in my whisky. Overall it’s a great variant and member of the temporary CR family, get your bottle now because the Monarch comes in limited quantities.

Below are some of the taste profile I spoke about before:

Nose: Caramel and fruit

Taste: A smooth whisky balanced with vanilla, caramel, dried fruits, and deep rich toffee with soft spice and a long, warm with spice finish

For more news and recipes click on #Drinks. Cheers and Salute!