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Childish Gambino's Because The Internet is hip hop infused with additives

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Because the Internet


His Camp album had taste and texture, but in reaching far and working for our eventual applause, Childish Gambino has packed so many different sounds and techniques into his sophomoric Because The Internet that the coarseness and dark overtones it accentuates fail to get us to jump up out of our seats as much as we would like. The gloomy down evoked in the art house beats and soft flow of Gambino will sound familiar, and the fact that the album changes pace so frequently makes it difficult at times for the listener to grab hold and embrace the music. Gambino raps in spurts, but when he does, he makes effective use of metaphors, similes, and puns. Talking on relationships, fame, and life, he accurately describes life's confusion and effectively sets the mood. The most interesting element of the album is the artsy production. The experimental beats will likely be the defining aspect of this album and the most impressionable part of the project. Because The Internet seems never satisfied in being strictly labeled a hip hop LP. Genre-jumping tangents are taken all throughout, from smooth singing vocals to soft instrumental sections. It's a real treat for junkies of the alternative and experimental, a peculiar pit stop on the highway of hip hop.


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