Finding mascara that does what it’s supposed to do while having the attributes that you need is challenging and frustrating. Some claim to lengthen and add volume, but they don’t deliver. I personally like a natural look, with no flaking or smudging and no harsh chemicals. I contacted Benecos, maker of natural cosmetics recently and asked for a sample to review. They sent me their Natural Multi Effect Mascara, and they were nice enough to send a second sample for my mom to try, too. It is BDIH certified natural, cruelty-free, nano-free, and gluten-free. I like the philosophy of the company, minimizing packaging and lowering the cost of advertising, therefore offering a reasonable price for their high-quality, natural products. They offer many vegan products as well, and have a makeup exchange program so that you may send them your old product and they will precisely match the color for you with another from their brand. They have a great beauty blog full of informative makeup tips and ingredient information, too.
I liked this mascara for every day wear, as it wasn’t overly dramatic but still adds volume and length with rich black color. It holds up nicely for the length of the day, but will smudge in very humid weather or during a workout (yoga) and this was after at least 8 to 10 hours of no-smudge wear. I use one coat on the top and bottom lashes and find that’s enough for me, but to add extra volume, two coats is sufficient and it doesn’t get clumpy. I also like the brush, which makes it easy to apply the mascara to the bottom lashes. The mascara has a distinct smell, which wasn’t unpleasant and reminds me of witch hazel. My mom liked the performance of it as well, however also found that after a long 15+ hour day, it did smudge. In both of our cases, it didn’t flake or crumble, leaving mascara crumbs on our faces as some other brands have in the past.
Find a store near you to purchase this fabulous product. You can also order online from Benecos-usa.com or Lovetruenatural.com and get a 20% discount with coupon code “phillygreenliving”.
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