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Brooklyn's Porto Rico Importing Co

Porto Rico Importing Co
Manning Jordan

Porto Rico Importing Co

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Porto Rico Importing Co has been around for over 100 years and is family run by the Longo family. Three Manhattan locations are dispersed not so widely in the East Village, Greenwich Village and the Lower East Side. The Brooklyn location is on Grand St. in Williamsburg and stays open from 11 a.m. to 7 p.m. Mondays through Fridays, 9 a.m. to 7 p.m. on Saturdays and 11 a.m. to 6 p.m. on Sundays.

The shop carries coffee beans and blends from South America, Central America, Asia and Africa.
 They serve the hottest coffee around town; from the first sip to the last, somehow the coffee maintains it's heat. The downside, most of the time they forget to give you a coffee sleeve.
 Nevertheless, a 12 oz. cafe au lait is a mere $1.75; but if you're looking for something specific don't be afraid to ask. Just talk to one of the librarian-looking baristas and they will make you a cup of any blend found in the store.
Porto Rico Importing Co.'s online presence is surprisingly active for such an old-timey place. Weekly deals and an online shop are easily accessible for purchasing machines, syrups, filters and candies. If you are looking to aid a sweet tooth, try their chocolate covered espresso beans. Tea is also available in a number of flavors.


Entering Porto Rico Importing Co is a unique experience in comparison to other Brooklyn java spots because there's no laptop area, iPad checkout system or crappy tunes blasting. The store is full of bags of beans, scales and older, former hippies. In a positive way, it's lacking the pretentious faux-hipsters that are housed at most other coffee shops. So if that's not your vibe- consider elsewhere for your morning beverage, but stop in to select a blend that you can brew at home.