Secrets of Libertarian Persuasion is a book about communication of libertarian ideas written by Michael Cloud. Mr. Cloud's approach is to begin with stories that illustrate libertarian positions on issues as well as some lessons about communicating libertarian positions. He then discusses a number of persuasion techniques, and finishes by analyzing the psychology of some failed approaches to libertarian persuasion.
The persuasion techniques outlined in the book are useful not just for libertarians seeking new converts to their political philosophy, but for anyone who wishes to persuade someone else to do almost anything. With interest in libertarianism rising, the book is sure to help libertarians increase the number of people who will join the libertarian movement.
The book contains a serious flaw, however. Mr. Cloud's view of anarchism and its position within the libertarian movement is certainly not welcoming to anarchist libertarians. On page 77, Mr. Cloud says quite plainly that “libertarians are not anarchists.” This is only true of the more political types of libertarians. Those who have a philosophical understanding of libertarianism from first principles are necessarily anarchists, because such an approach leaves no room for a state to function, as it cannot do so without violating absolute moral principles. He also says in multiple places in the book that “libertarians advocate small government,” which again is only true of political libertarians, or those who do not apply libertarian philosophy consistently and from first principles.
Despite the flaw of his treatment of anarchism, Mr. Cloud has still written a useful book, and Secrets of Libertarian Persuasion is still worth a read.