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Bob Burg's latest book Adversaries Into Allies

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Bob Burg's latest book Adversaries Into Allies


Why read Adversaries Into Allies? Adversaries Into Allies is Bob Burg's latest offering where he will show how to win people over without manipulation or coercion. Coauthor of the Go-Giver and Go-Givers Sells More, Bob shows his readers five time honored principles to make one mighty.

Adversaries into Allies will answer:

  • How exactly one can immediately start controlling their own emotions
  • How to understand the belief systems of other people and how to function effectively when those systems clash
  • How to acknowledge the ego and work positively with it
  • How to create the desired outcome more often than not and
  • How to communicate with tact and empathy.

Mr Burg will wrap it all up with a discussion on real character and show the reader how to become an Ultimate Influence without, as the sub title reads, "manipulation or coercion."

Why buy and then read this book? Because at some point in time, every one will need to influence another person. Yet no one who lives with in any frame of ethics and morality wants to do it in a way that is manipulative. No one wants to feel cheep. Many people shy away from entering into sales and selling because they have experienced the stereotypes and do not want to be "that guy." Bob Burg shows his readers specifically how to influence another and still sleep at night.

In Grant Cardone's ground breaking book, Sell Or Be Sold, Grant brings legitimacy back to the sales profession and salesmanship buy driving home the reality that "no matter what your position... you're always selling something to someone in order to advance. Bob Burg continue's on in this tradition by showing examples from real life. At the ticket counter, at the airport, the front desk of a hotel, and on a conference call where the ability to first control your own emotion and then tactfully guide someone over to your line of thinking applies fully. All of this outside of what is typically considered a traditional "sales cycle."

The reality is anytime there a difference of opinion, mindset, want or need, influence will be required. With that in mind, there is no need for a win/lose situation. There should always be, as Stephen R Covey taught, the search for win/win and both parties to feel good about the outcome. People do not need to be an adversary and when there is resistance, the reader can use these principles to create the result without feeling bad about the outcome, themselves or the other person.

Bob Burg gives the reader an easy read that has time honored principles that are framed in way that makes understanding and application quite easy to do. There are practical applications, check lists, how to guides and steps to follow to use the five principles in daily life that will work with friends, family, clients and total strangers. It is the sincere advice of this author to have a note pad, pencil and highlighter available when reading this book and it would also be advised to accept the challenge of daily application from page one.

Quote from the book to bring it all home: "What we often need to do, however, is help the other person live in the solution instead of the problem. As long as this is accomplished with tact and kindness, everyone wins."



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