Will Benson, chairman of global luxury brand Billionaires Row, hosted a five-star celebration on September 20th at the beautiful Carlton Hotel (88 Madison Ave.). Guests at the party included Pittsburgh Steelers wide receiver Plaxico Burress, ESPY award-winning author and inspirational figure Eric LeGrand, entertainment guru Ari Admani, global business strategist Kevin McGovern, and many others. Entertainment was provided by MTV's DJ Yoshi, heiress and DJ, Hannah Bronfman, and Jeremy Ryan. The event was powered by Hublot, Champagne Cuvée Billionaires Row, Ferrari-Maserati of Long Island, Black Book Concierge Services, Sellu Management, Belvedere, Millesime, and Marvel US Management.
The bash was part black-tie birthday gala, part "Billionaires Row Fragrances" launch party and, as Will stated, the event was also a gesture of thanks to those who support him and celebrate his birthday with him annually: "I'm always thankful for the support from the community every year. It's amazing." The company partnered with renowned Swiss perfume and flavor house Firmenich International SA to produce the Billionaires Row men's and women's fragrances. A portion of proceeds will support Billionaires Row charity efforts. Will also told Examiner.com what's next for his opulent brand: "Licensing. Furniture, plate lines, silverware, dishes, white glove services. I'm excited." Fabulous.
Special thanks to William and Danni Benson, Darius Mayfield, and Saudia Ally.