San Francisco's own Benefit Cosmetics is introducing a brand new multi-tasking mascara, They’re Real, that delivers luscious, curled lashes quickly and easily. The company is promising a mascara that’s “beyond belief” and mimics the look of false lashes. The glossy, jet-black mascara is formulated to lengthen, volumize, curl and be long-wearing without smudging, budging or drying out.

Results
The company is boasting some great results from a consumer panel survey:

• 94% saw dramatic length and volume
• 90% saw base-to-tip curl
• 94% saw visible lift
• 100% saw long-wearing results

New Brush
They’re Real features a new brush with staggered bristles designed to get mascara on even the littlest of lashes and close to the root to boost length and volume. The brush also has bristles on the tip to help define and curl, and get to those hard-to-reach lashes.

Tried and Tested
We tried and tested this new mascara and found:

• The Look. They're Real quickly adds a significant amount of volume and length with just a couple of coats. We could definitely see some great curl, which gave a very eye-opening effect without the need for a curler. The results weren’t the most dramatic we’ve ever seen – they didn’t look like false lashes; but we were impressed by how fast and easy it was to get a very nice amount of volume, length and curl. See before and after photos in the slideshow.
• Ease of Use. We found the brush easy to work with. It delivered product evenly and made it very easy to apply mascara to the bottom lashes without making a mess. 
• Clumping. There was no problem with clumping when applying a few coats; but the mascara did start to clump when more was layered on, even though the directions say the “layer on generously” so we recommend sticking with just a few coats.
• Wear. The mascara stayed on well without any flaking or smudging.
• Price. This is a mid-range mascara that will sell for $22. It’s not as inexpensive as a drugstore mascara; but it’s less than the more high-end options found at Sephora and department stores.
• Bottom Line. This is a great mascara for anyone who wants to add curl and get thicker, longer-looking lashes quickly and without a lot of effort at a good price.

They’re Real vs. BADgal
Curious how They’re Real differs from longtime favorite BADGal Mascara, see this comparison at benefitcosmetics.com.

Availability
Benefit They’re Real will be available at Benefit counters and boutiques, benefitcosmetics.com and Sephora in July.

Special Pre-Launch Event
You can get your hands on a tube before July if you stop by Benefit’s one-day-only flash sale event that’s happening Friday, June 10, at stores in San Francisco, Los Angeles, New York City, Chicago and Toronto. Visit benefitcosmetics.com for a list of stores.

Do Tell
Are you a Benefit mascara fan? Are you going to give this one a try? Do tell.

(This review originally appeared on Hello Beauty.)