After a trial period, starting last year, AT&T has announced their new Mobile Barcode Services, which will allow businesses to create, publish and manage 1D (UPC) and 2D (QR and Data Matrix) barcodes.
The services include:
- AT&T Code Scanner, a free mobile application preloaded on many AT&T mobile devices, uses smartphone cameras to scan barcodes found in magazines, stores, websites and billboards. The app can unlock new ways for consumers to experience their favorite brands, automatically launching companies' mobile websites or offering sneak peeks into the latest products and deals.
- AT&T Code Management Platform provides businesses with a secure tool for creating mobile barcodes and managing the associated content, which can range from videos to coupons to sweepstakes to mobile websites. After creating their first mobile barcodes, companies can use AT&T Code Management Platform's powerful reporting capabilities to gauge the effectiveness of mobile marketing campaigns.
On the AT&T Code Management Platform, businesses can also take advantage of mobile web page templates to design landing pages optimized for smartphones, which appear when consumers scan mobile barcodes.
During July and August, AT&T customers can try out the technology by scanning mobile barcodes printed on AT&T billing envelopes. By scanning the barcodes, customers can check out all of their account information, directly from their phones.
Over the course of a year, AT&T plans to unveil several new Mobile Marketing Solutions, designed to help businesses engage customers more effectively with next-generation marketing campaigns and applications.
To learn more about AT&T's new services visit http://go-att.us/mobilebarcodes or scan the QR code in this article.
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