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At least it's not Goldschlager: A review of Black Velvet Cinnamon Rush

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Black Velvet Cinnamon Rush


It took me a while to track down Black Velvet’s most recent addition, Cinnamon Rush. Then, once I had it in my possession, it took me a while to even bother to open the bottle and try it.

Blasphemy! Lies and slander! you may be thinking, coming from a self-professed lover of Black Velvet, the best whisky ever devised. But hold on there Ron! Let me explain myself. I loathe cinnamon. Okay, no I don’t really hate cinnamon; what I really hate is Goldschlager. It’s like drinking cinnamon cough syrup, only you’re supposed to love it because “Ooo, look at the pretty gold flakes! I’m gonna sh!t gold!” Well, more like puke gold, but whatevs.

Sorry, I’m digressing. Long story short: I displace my resentment for Goldschlager onto all cinnamon-flavored boozes.

So what motivated me to open it? A friend of mine had me sample a Woodchuck cider that had a shot of the 'Schlag in it. It wasn’t horrible. So I decided to finally sample the Cinnamon Rush, because, well why not? ‘Tis the season and junk. Can’t be a scrooge forever.

I took a big whiff as I customarily do before swigging. It smells exactly like cinnamon candies. You know, like Red Hots, those tiny pill-shaped candies you only see around the holidays that are dissolved into hot cider? I assume that’s their primary use... I don’t think people actually eat them do they?

So, guess what it tastes like? Yup, cinnamon candies. It’s thicker than I’m used to from Black Velvet; in fact it’s hard to tell that it’s even whisky... which sucks, because well, Black Velvet is the shit. Pretty sure you could dissolve cinnamon candies in a bottle of Black Velvet and probably achieve a better outcome. I want my whisky damn it!

Oh well, at least it's not Goldschlager. Or Hot Damn for that matter... which is syrupy, saccharine bullsh#t in a bottle. Not really sure what exactly I’m gonna do with the Cinnamon Rush, except maybe make a bunch of French Toast shots. Or maybe add a few splashes to my egg nog...



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